With more people turning to the Internet to research products before opening up the wallet, some consumers are turning to social research to find out if a product is worth the cost.
Based on information collected from 1,500 consumers by Beyond and M Booth, one out of five consumers in the United States turn to Facebook to research a product before making a purchase decision.
These consumers avoid using search engines to find product coverage on review sites and look to Facebook to locate product recommendations from friends or research product information on the official company brand page. Over half of the respondents use Facebook to interact with a brand and a third have written a product review on the Internet.
Less frequently purchased products that were typically more complex and expensive required a much higher amount of Internet research time than low cost items.