Comedian Louis C.K. was annoyed that he never saw a royalty check from sales of his standup specials through traditional outlets like DVD or iTunes. So he produced his own recent special, sold it online directly to fans for $5 — and made a cool million in just 10 days.
Louis C.K. announced the sales milestone on Wednesday nights episode of “Late Night with Jimmy Fallon.”Louis C.K. began selling the special, filmed at New Yorks Beacon Theater, on December 10.
He put up a simple website that directed customers to “buy the thing” through eBays EBAY, Fortune 500 PayPal for $5.
A footnote explained that the file has “no regional restrictions, no crap. You can download this file, play it as much as you like, burn it to a DVD, whatever.”