Category Archives: online marketing

How to ruin your reputation in one email thread: The Ocean Marketing story

When a customer emailed Ocean Marketing to ask for a status update on a product, it began what is arguably the worst example of customer service ever.

For decades, we have all heard the expression that there is no such thing as bad press. This is wrong. Perhaps that may have been true 20 years ago, but things are different now. The internet can be a cruel mistress, and thanks to the whims of a socially connected world, even a little faux pas can turn a minor issue into a major one. Occasionally things that are taken out of context or misconstrued can become a defining factor for an individual or a group, usually unfairly. This is not one of those times.

It’s hard to misinterpret a company’s representative telling a customer to “put on your big boy hat and wait it out,” before threatening to sell the customer’s item on Ebay. But that is exactly what happened when a customer named Dave emailed Ocean Marketing to ascertain the status of an order he had placed several months earlier for a peripheral that works with gaming controllers, called The Avenger.

via How to ruin your reputation in one email thread: The Ocean Marketing story.

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Posted by on December 28, 2011 in business, online marketing, technology, think


Affiliate Marketing Case Study: John Gibb

Some people I meet online have quietly built large affiliate businesses. John Gibb is one of these. After I chatted with him recently, he agreed to answer some questions about one of his websites, his business and his affiliate marketing approach. And yes, he’s a longtime reader of the newsletter.

He has built a collection of income producing affiliate websites. For example, John has 10 mini-sites grown into authority websites all bringing in $1000 to $3000 a month. He has also built extra mini-sites on the back-end each bringing in $100 to $500 a month.

John’s a clever marketer and has a lot to teach. Enjoy this case study and make sure that you keep notes on the points that you can apply in your business.

via Affiliate Marketing Programs – Affiliate Marketing Case Study: John Gibb.

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Posted by on April 7, 2011 in business, online marketing

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